How it works

One call covers the whole show.

1. DeliveryWe receive every vehicle and inspect it the moment it comes off transport.
2. Show prepCorrection and final finishing under the show's own lights.
3. Show hoursFingerprints, dust and touch-ups handled all day, every day.
4. Load-outEach vehicle prepared for transport, with a condition report.

Every crew is trained by Chuck Mason, and one Wet Look lead answers to you from start to finish.

Events & Brands

Every vehicle at your event, show-ready every hour.

Wet Look crews prepare and maintain vehicles for auto shows, OEM launches, concours and auctions. It matters: 40% of auto show visitors plan to buy or lease within 12 months. ^{Clarify Group}

How it works

From Request to Close-Out

1. RequestShare the program, vehicles and dates.
2. ProposalWritten scope, staffing, schedule and price.
3. On siteOne Wet Look lead; credentials and NDAs handled.
4. Close-outCondition summary and a single invoice.

Private & Estate Collections

We care for private collections and estate vehicles.

Ongoing preservation for collectors, family offices and estates, delivered on location by crews trained to Chuck Mason's standard.

What we clean

Exterior, cabin and cockpit

• Exterior polishing and paint correction
• Belly and landing-gear areas
• Cabin seats, tables and carpet
• Galley and lavatory
• Cockpit surfaces

Wet Look Products

Wet Look: the products our crews use, now open to partners.

Wet Look is the line Chuck's crews use on every vehicle they prepare. We are opening it to a select group of partners who share the standard.

Founder · Master of preservation · Author · Speaker

Chuck Mason

Chuck founded Wet Look in 1979 and has worked the SEMA Show floor since the 1980s. For five decades he has cared for the cars people value most, and built the crews, the product line and the method that now carry his standard nationwide.

Today Chuck trains every Wet Look crew, leads the engagements that matter most, and teaches the industry through his book, his talks and the Car Madness podcast. He also founded Mason Preservation, which protects and maintains residential and commercial property for lenders and asset managers.

The documentary

Chuck's story is on film.

The Black Detailers of LA follows Chuck and the clients he has served for decades, including William Fichtner.

Training & Certification

Learn Preservation From Chuck Mason.

Hands-on classes for car enthusiasts who want to care for their own cars, and for new detailers who want to build a business and earn Chuck's certification.

The book · Coming soon

A Love Letter to the Car

The Master Guide to Automotive Finish Preservation, Presentation, and Care. If you truly love your car, this is how you preserve it.

Five decades of insider knowledge from the preservationist trusted with some of the world's most exceptional automobiles: paint and finish care, bodywork, wheels, products, storage, presentation and collector care, and when not to touch a finish at all.

Speaking

Book Chuck Mason to speak at your event.

Keynotes, panels and live demonstrations for industry audiences, dealer groups and collector events.

Podcast · Coming soon

Car Madness: Chuck Mason's podcast

Conversations with collectors, builders and the people who keep the world's best cars at their best.

Media · Event coverage

Chuck brings your event to 23,000 car enthusiasts.

Chuck covers the shows he attends for his Instagram audience: the cars, the builders and the finishes up close. Invite him to your event, and your cars reach people who care about them.